Privacy Policy

Last Updated: January 1, 2025

Marketentrix Agency ("Company," "we," "us," or "our"), located at 10304 Placer Ln, Sacramento, CA 95827, is committed to protecting the privacy and security of the personal information entrusted to us. This Privacy Policy explains how we collect, use, store, share, and protect your personal information when you visit our website, use our services, or otherwise interact with us.

1. Information We Collect

1.1 Personal Information You Provide

• Full name, job title, and company name
• Email address, phone number, and mailing address
• Website URL and social media profiles
• Business details, industry, products, and services
• Advertising goals, monthly budget range, and preferred platforms
• Billing and payment information (processed through third-party processors)
• Any other information shared through forms, emails, or direct communications

1.2 Automatically Collected Information

• IP address and approximate geographic location
• Browser type, operating system, device type, screen resolution
• Referring URL, pages visited, time on page, clickstream data
• Date and time of visit, actions taken during session
• Unique device and cookie identifiers

1.3 Third-Party Information

We may receive information from advertising platforms (Google, Meta, TikTok, YouTube), analytics tools (Google Analytics), and business partners or referral sources.

2. How We Use Your Information

• To provide advertising management services including campaign creation, targeting, optimization, and reporting
• To respond to inquiries, proposals, and consultation requests
• To communicate about your account, campaign performance, and billing
• To personalize and improve your website experience
• To send marketing communications, subject to your consent
• To comply with legal obligations and enforce our Terms of Service
• To conduct internal business analysis and planning
• To detect and prevent fraud and unauthorized access

3. Cookies and Tracking

3.1 Types of Cookies

• Essential Cookies: Required for basic site functionality and security
• Analytics Cookies: Help understand visitor behavior (e.g., Google Analytics)
• Marketing Cookies: Track visitors for relevant advertising
• Functional Cookies: Enable personalization and preference storage

You can manage cookies through your browser settings. Disabling certain cookies may limit site functionality.

4. How We Share Information

• Advertising Platforms: Shared as needed for campaign management on Google, Meta, TikTok, YouTube
• Service Providers: Trusted providers for hosting, email, analytics, payments, and CRM
• Legal Requirements: When required by law, regulation, or legal process
• Business Transfers: In connection with mergers, acquisitions, or asset sales

We do not sell, rent, or trade your personal information to third parties for their own marketing purposes.

5. Data Security

• SSL/TLS encryption for data in transit
• Multi-factor authentication for account access
• Regular security assessments and vulnerability testing
• Employee training on data privacy best practices
• Need-to-know access controls for personal information

6. Data Retention

Client data is retained for three (3) years following engagement termination, then securely deleted or anonymized. Website visitor cookie data is retained for up to twenty-four (24) months.

7. Your Privacy Rights

• Right to Access: Request a copy of your personal information
• Right to Correction: Request correction of inaccurate data
• Right to Deletion: Request deletion of your data, subject to exceptions
• Right to Opt-Out: Unsubscribe from marketing communications at any time
• Right to Data Portability: Request data in machine-readable format
• Right to Restrict Processing: Limit processing under certain conditions

California residents have additional rights under the CCPA and CPRA. Contact us to exercise any privacy rights.

8. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of external sites. Review their privacy policies before submitting personal information.

9. Children's Privacy

Our services are not directed to individuals under 18. We do not knowingly collect information from children. Contact us immediately if you believe a child has provided personal information.

10. International Transfers

Information may be transferred to and stored in the United States. By using our services, you consent to the transfer of your information to the United States.

11. Policy Changes

We may update this Privacy Policy at any time. Material changes will be communicated via our website or email. Review this policy periodically for updates.